Basic Full-Service Social Media Management Package

Basic Full-Service Social Media Management Package

Basic Social Media Essentials Package

This entry-level package provides the foundational services that businesses need to maintain a consistent social media presence. It is ideal for businesses that are either starting out or only require the basic essentials of content creation, posting, and light engagement to keep their audience engaged on platforms like Facebook and Instagram.

Short Description:
A streamlined package offering essential social media services, perfect for businesses that need a low-cost, low-maintenance solution to maintain an active and professional presence on social media platforms.

Services Included:

1. Content Creation & Posting (10 posts per month)
   • Details: Creation of 7 text-based posts and 3 custom-designed graphics. Posts will be tailored to the business’s audience and aligned with their overall branding and goals.
   • Number of Units: 7 text posts and 3 graphic posts (total: 10 posts).
   • Goal: To maintain a steady stream of content that keeps the business’s social media active and engaging without overwhelming the audience.
   • TAG: Content Creation, Audience Engagement.
   • Duration: 1 month (renewable).
   • Platform: Facebook and Instagram.
2. Story Creation & Posting (5 stories per month)
   • Details: Creation of 5 Instagram or Facebook stories to increase engagement and keep followers updated with visual, temporary content.
   • Number of Units: 5 stories.
   • Goal: Boost engagement through visual content that encourages interaction (polls, quizzes, announcements).
   • TAG: Stories, Visual Branding.
   • Duration: 1 month (renewable).
   • Platform: Facebook and Instagram.
3. Hashtag List Creation & Basic Monitoring (Monthly)
   • Details: Develop a tailored list of 10-12 hashtags to boost the discoverability of posts. Monitor basic performance and recommend optimizations for future use.
   • Number of Units: 1 hashtag report per month.
   • Goal: Increase post visibility and reach by using targeted hashtags.
   • TAG: Hashtags, Growth Hacking.
   • Duration: 1 month (renewable).
   • Platform: Facebook and Instagram.
4. Basic Audience Engagement (Light Monitoring)
   • Details: Reply to comments and messages once a week to ensure basic interaction with the audience, answer questions, and maintain engagement.
   • Number of Units: 4 sessions of audience engagement per month (once a week).
   • Goal: Build customer loyalty and encourage ongoing interaction by maintaining light but regular engagement with followers.
   • TAG: Community Building, Social Interaction.
   • Duration: 1 month (renewable).
   • Platform: Facebook and Instagram.

Package Terms:

• Deliverables:
  • 10 posts (7 text posts, 3 graphics).
  • 5 stories.
  • 1 hashtag strategy & monitoring report.
  • 4 audience engagement sessions (light monitoring).
• Duration: 1 month (renewable monthly based on the client’s needs).
• Platform: Facebook and Instagram.
• Progression Stage: Foundation Stage (focused on basic setup, maintaining engagement, and content creation).
• Service Category: Content Creation, Engagement, Optimization.
• Sessions: 4 audience engagement sessions per month (1 session per week).
• Target Outcome: Audience Expansion, Basic Engagement, Light Performance Tracking.

Package Benefits:

• Audience Expansion: The package ensures your social media accounts stay active, which will help slowly grow your audience.
• Basic Engagement: With light engagement and response to comments, the package helps you stay connected with your followers, ensuring your social media doesn’t go stale.
• Content Creation: Regular posts and stories keep your audience informed and engaged with your business.
• Hashtag Strategy: By including a basic hashtag strategy, you’ll ensure your content reaches a wider, relevant audience.
• Foundational Branding: Consistent posting and engagement allow you to build your brand presence on two major platforms.

Optional Add-ons:

1. Traffic & Reach Reporting (Monthly)
   • Why Add: Provides additional insights into how much traffic and reach your posts and stories are generating. This helps optimize future posts for better reach.
   • Price: ¤500 / $150 per month.
2. Conversion Tracking and Reporting
   • Why Add: Understand how your social media efforts contribute to conversions such as sign-ups or purchases.
   • Price: ¤600 / $175 per month.
3. Hashtag Monitoring (Advanced)
   • Why Add: With advanced monitoring, we’ll track hashtag performance in detail, including which are bringing the most engagement.
   • Price: ¤400 / $120 per month.
4. Additional Content Creation (5 extra posts)
   • Why Add: For businesses needing extra content, this option allows for 5 more posts to be created and posted during the month.
   • Price: ¤800 / $230 for 5 extra posts.
5. Story Scheduling (10 extra stories)
   • Why Add: Extend your engagement with additional stories to keep your audience constantly informed and engaged.
   • Price: ¤500 / $150 for 10 additional stories.

Recommended Next Step:

Once you’ve established a solid social media foundation, consider upgrading to the Social Media Growth & Engagement Package or the Content Optimization & Engagement Package for more detailed reporting, audience insights, and expanded content creation across additional platforms.

Price: ¤2,000 / $600 per month
Expected Time Invested: 20-25 hours per month

This Basic Social Media Essentials Package provides a strong, reliable foundation for businesses that need the essential services without the complexity of more advanced social media management options. It’s a perfect starting point for those who want to maintain an active and consistent social presence with minimal investment.

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